More than 100 test drives at upbeat She's Electric events
Test drives and panel discussions help to bust myths about driving electric cars
Volkswagen and female-founded start-up She's Electric have hosted two events aimed at normalising driving electric vehicles, and busting some of the myths about going electric.
The two events took place at Cheltenham's Ellenborough Park and Marlow's Danesfield House, with our full range of electric cars present at both venues.
The latest ID. Buzz was taken out a total of 112 times, with some drives featuring two test-drivers, meaning that 143 different people tried out ID. Family cars over the weekend (Saturday 12 October and Sunday 13 October).
Each person had an introduction to their chosen model from a Volkswagen team member, who answered any questions, provided reassurance, and helped with any follow-up questions after the test drive.
TV presenter Philippa Forrester and YouTube influencer Aman Sanghera, of Clearview Driving, were among the media guest invited to the events. Their social media posts from the weekend are set to be boosted by online content to help amplify the upbeat messages and experiences of those attending the events.
Myth-busting panel discussions were also held during the events, with an aim to normalise driving electric, which is in keeping with Volkswagen's Same spirit. Different energy. strategy.
The events were aimed predominantly at women. However, gates were open to everyone who wanted to learn more about electric cars and sustainable lifestyles.
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Becky's Story
Becky is a busy, full-time-working mum with two young girls, two dogs and owns an ID.3. She would always want to have a Volkswagen electric car now, without a doubt.
Becky's Story
Becky is a busy, full-time-working mum with two young girls, two dogs and owns an ID.3. She would always want to have a Volkswagen electric car now, without a doubt.
Rohit's Story
A year ago, Rohit would have been against electric cars however owning one has changed his perspective completely. When he decided to go electric, Rohit knew that the ID.5 was going to be the obvious choice.
Ken and Lyn's Story
Ken and Lyn are volunteer drivers doing drop-offs for people going to hospitals. With anything up to 300 journeys in a single year, it was important for them to have a reliable car with a good range and they felt the ID.4 was the perfect car for the job.
