Name your car day, the Volkswagen way

One in three UK motorists have given a nickname to their car – based on its registration plate, colour, or the make and model. And 34 per cent of nickname-givers go as far as to say cars without a light-hearted moniker are ‘missing something’.

Among the comical car nicknames British motorists have adopted include The Beast, The Flying Banana – and Flo – because its plate started with FL0. And the poll of 1,500 motorists found 32 per cent believe a car can have ‘a real personality’.

The research was commissioned by Volkswagen ahead of National Name Your Car Day on October 2. The manufacturer has arguably one of the most famous named cars of all time – a Beetle known as Herbie: The Love Bug.

The brand also revealed data of some of the most common names British VW owners use for their vehicles, including ‘Tiggy’ or ‘Tig’ for a Tiguan, and an ID.5 named Idris.

Many respondents took inspiration from TV or movies, with one naming their vehicle 'Gandalf the Grey Golf,' while another opted for 'Pamela Vanderson'.

Timo Thornton sitting on the open boot of an ID.4.

Fiona Jones, Social Media Manager at Volkswagen UK, said: : “Naming your car isn't just a tradition, it's a celebration of the bond you share – and it’s clear from all the feedback we’ve seen on our social media channels that Volkswagen owners really love their cars.

“Every car has a story and giving it a nickname somehow makes it more human. It’s a companion and a real part of the family. We’ve always known we have a strong fanbase, but it’s been particularly heart-warming to see so many stories coming through from owners during this project.”

The research found 31 per cent of nickname-givers will administer one to their car as soon as they get it. But 37 per cent will give it a few weeks and wait for inspiration to present itself as they get to know their new pride and joy.

More than six in 10 (65 per cent) even feel more protective of their vehicle, once they’ve given it a name to know it by, with 70 per cent admitting they often think back about old cars they owned in the past, and the quirky nicknames they had.

Timo Thornton sitting on the open boot of an ID.4.

To give people inspiration for their own car names, Volkswagen has produced an Instagram filter at @VolkswagenUK that lets you scroll through a list of common nicknames until you find one that fits your motor.

Jones added: “Your car is more than just a machine; it's clear to see from how many car owners bestow a nickname on their car how dear to the nation’s hearts cars can become. So, if your four-wheeled friend doesn’t have a nickname yet, this checklist for inspiration could help you come up with one.”

Every car has a story and giving it a nickname somehow makes it more human. It’s a companion and a real part of the family
Fiona Jones
Social Media Manager - Volkswagen UK

10 Brit comedy car nicknames:

  1. The Mystery Mark
  2. Flo
  3. The Flying Banana
  4. Deeney
  5. Bumble
  6. Noddy
  7. The Beast
  8. Kentucky Fried Ostrich
  9. Dreadnought
  10. Hotty Totty

Brits’ top 10 inspirations for car nicknames:

  1. Its paint colour
  2. Its model/brand
  3. A celebrity
  4. A fictional character
  5. Its size
  6. Alliteration
  7. Rhyme
  8. Its license plate letters/numbers
  9. Friends
  10. Family

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